Project Overview

Meet Fresh Fusion—a restaurant app for people who love food and love taking care of their bodies (yes, both can exist at the same time). Imagine walking into a place where everything is healthy, nothing feels restrictive, and you don’t have to mentally math out your macros before ordering. Sounds dreamy, right?

Well, it all started with my dad. He’s a marathon runner and a proud health freak (I say that with love). Every dinner outing turned into a calorie-counting Olympics. It made me think what if there was a place where everything on the menu was already good for you? Where you could order freely, customize your plate based on your diet, and never feel like you’re “cheating” on your health goals?

Fresh Fusion is that dream in app form modern, vibrant, customizable, and zero guilt. It’s more than just an app. It’s a mindset. It's health food without the boring.

‍

Target Audience

• 🍳 The Meal Preppers-Turned-Foodies
  People who track every bite on weekdays but still want to enjoy a restaurant meal without throwing their routine out the window.
• 💪 Fitness Freaks (in a good way)
  Whether it’s lifting, running, or Pilates, these users want their food to fuel their hustle.
• 🥗 The Clean-Eating Crew
  They know their chia from their flax. They read ingredient labels for fun. They care about what goes into their bodies—and how it makes them feel.
• 🥴 The Diet-Confused-but-Trying
  They’re not full-on keto or vegan, but they’re trying. They want help making better choices, minus the judgment.
• 🚶‍♀️ Busy Bees on the Go
  Working, commuting, living their best lives—but still craving healthy meals they don’t have to prep themselves.

.

User needs & pain points

🖤 Accessibility for All

Not all users have perfect vision or motor skills, so it's crucial to design with accessibility in mind. Without proper contrast, scalable fonts, or screen reader compatibility, the app is a no-go for many users who rely on these tools.

🛠️ Customization Options Are Hard to Find

Users want to personalize their meals, but if customization tools are buried or not clearly labeled, they won’t use them. A clunky or hidden customization process ruins the flow and makes the app feel more like a chore than a tool.

🎯 Information Overload & Cognitive Load

When there’s too much text or too many options on one screen, users get overwhelmed. The goal is to reduce cognitive load by simplifying choices, using visual hierarchy, and breaking things up into digestible sections.

💸 Offers Are Hard to Spot or Come Too Late

Let’s be real—users love a good deal. But in most food apps, offers are buried deep or only pop up after multiple steps. Users want to see promotions or discounts right away to feel rewarded and excited to order.

😵 Too Many Choices, Poor Filtering

Having a lot of options isn’t helpful if there’s no smart way to narrow them down. Lack of effective filters or search tools leads to decision fatigue. And nobody wants that when they're hangry.

‍