COCO X MINISO POSTER

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When cuteness meets creativity, say hello to the CoCo x Miniso collab!
‍This poster brings together the charm of my original character CoCo, a curious blue koala with a big heart, and the playful world of Miniso. Designed to feel like a pop of joy on your wall, the poster captures Koji in his element waving hello, radiating good vibes, and repping the cozy, colorful energy of the brand.

Client • 

Academic

Tools• 

Illustrator, fresco, After effects

role• 

Designer

CoCo thumbnail hero image

🎯 Project Overview

Project Title: CoCo x Miniso: The Cutest Collab Ever

Client: Self-Initiated / Conceptual Collaboration with Miniso

What happens when a blue koala with too much personality crashes a Miniso store? You get this poster. Packed with pastel chaos, big CoCo energy, and just the right amount of adorable attitude.

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💡Ideation & Concept

🧠 Core Idea:

To imagine a playful and heart-melting collaboration between Miniso and CoCo, my original character — a curious, wide-eyed blue koala with a love for all things soft, cute, and cozy. The poster was designed to feel like an official campaign teaser for a CoCo-themed Miniso collection, combining character design with lifestyle branding.

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💡 Theme Inspiration:

The concept draws inspiration from Miniso’s real-world campaigns that celebrate cuteness, collectibles, and comfort  with a splash of CoCo’s quirky personality. Think: character-led branding like Sanrio x Miniso meets the charm of animated mascots from Japanese and Korean pop culture.

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🧩 Visual Language

The posters use a soft yet playful visual style to match the humor and charm of cat-owner life.

  • Color Palette: A pastel party with a punch! The background melts from bubblegum pink to soft purple, setting the stage for CoCo’s baby blue charm and Miniso’s signature bold red. Add in toasty browns, creamy neutrals, and playful pops of candy-colored stars — it’s giving “limited edition cuteness overload. 🍬🎉
  • Style: Imagine your favorite cartoon sidekick and your favorite store had a design baby. It’s nostalgic, loud-but-cute, and full of movement. The wavy banner, sparkly accents, and chonky shoes all add to the retro-cool aesthetic, like a sticker book you never want to peel.
  • Typography: Bubbly, bold, and brag-worthy. The “Cutest Collab” headline curves like a smile, using playful serifs that feel both vintage and vibey. Paired with soft rounded fonts below, the type tells you it’s time to shop AND smile.
  • Illustration Style: 2D cartoon-style with big expressions and bigger energy. CoCo’s giant eyes, round cheeks, and happy stomp make her an instant fave. And the Miniso shopping bag? Fully walking, flexing, and thriving with those chunky boots. Thick outlines and flat fills keep it clean, while little starbursts add a sprinkle of ✨magic✨.

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🖊️ Research

Moodboard image



Moodboard
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This moodboard focuses on the visual style and personality of CoCo, the adorable blue koala character created for the CoCo x Miniso Collaboration. It brings together elements of cuteness, playfulness, and serenity, aligning perfectly with Miniso’s brand aesthetic.

inspiration of minions, power puff girls and BT21 image


INSPIRATION
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The moodboard draws inspiration from BT21 characters, Powerpuff Girls, and Minions, blending their simplicity, charm, and universal appeal



Character development & sketches
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white koala sketchwhite and blue koala sketch final sketch of blue and white koala koala sketch sitting on a stemfinal koala illustration sitting on stemfinal koala illustration stemwhite and blue koala posing to runwhite and blue koala illustration in admiration koala sketch painting


🔠 Typography choices
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1. Cooper Black – For the “Cutest Collab” headline
→ Chunky, retro, and super playful — perfect for grabbing attention and giving cozy cartoon vibes.

2. Baloo 2 – For “DISCOVER THE” and “OF THE SEASON”
→ Bold, rounded, and friendly — great for a fun tone while still being easy to read.

3. Nunito Light – For “Miniso x CoCo”
→ Soft, rounded sans-serif — keeps it casual and clean, balances out the heavier fonts.


Final Poster
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final poster of CoCo X Miniso


This poster isn’t just a poster — it’s a whole vibe. Meet CoCo, the sassiest blue bear on the block, strutting into the season with her bestie: a Miniso shopping bag with boots, arms, and undeniable main character energy. 💼🐾

With a pink-to-purple sky that looks straight outta a cotton candy dream, this design is loud, proud, and too cute to scroll past. The bold red Miniso bag pops, CoCo’s boots are made for stomping (and shopping), and the curvy “Cutest Collab” banner? It’s giving sticker-pack-meets-fashion-zine realness.

Every sparkle, starburst, and swirly serif screams limited edition magic. Whether you’re walking past it IRL or seeing it on your feed, this poster makes you wanna say: “OMG I NEED THIS.”


Mockups
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final poster mockupfinal poster mockup on a bus stop


Key Learning


🧠 Less can be more – A simple palette (just pink, red, white, and blue!) can still pack a punch when used playfully and with contrast.

🎨 Character = instant charm – Adding a custom mascot like CoCo turned this from just a poster into a story. Personality goes a long way in visual design.

🧩 Consistency is key – Matching illustration style, fonts, and colors helped create a cohesive and scroll-stopping design that feels branded and intentional.

💡 Playful doesn’t mean messy – Even with sparkles, wavy banners, and bold characters, careful composition kept the design fun and focused.

🚀 Designing with joy shows – The more fun I had making it, the more fun people have when looking at it — and that energy is contagious!

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